Generation M2: Media in the Lives of U.S. 8- to 18-year-olds
Event overview
Jointly hosted by International Institute of Communications UK Chapter, International Media Literacy Research Forum and Polis *
Five years ago, a major conclusion of the Kaiser Family Foundation’s (KFF) second national survey of U.S. young people’s media use was that time available to devote to media had finally hit a ceiling … at about 6 hours 20 minutes daily. The ensuing half decade, however, has brought new communication technologies that allow nearly 24-hour media access as children and teens go about their daily lives. The result: U.S. children today devote an average of 7 hours 38 minutes daily to entertainment media. Moreover, because they spend so much of that time “media multitasking” (using two or more media concurrently), they manage to pack a total of 10 ¾ hours of media content into that 7 ½ hours of exposure.
Donald Roberts, the Thomas More Storke Professor Emeritus in Stanford University’s Department of Communication who has served as a principal investigator on all three KFF national surveys, will discuss the findings of the most recent study. He will provide a detailed examination of the findings, looking at factors that are related to how different groups of youth use each of the different media (e.g., television, audio media, print media, computers, mobile technologies).
The event, jointly hosted by International Institute of Communications UK Chapter, IMLRF and Polis*, is now full but it will be recorded. If you would like to watch the event online, the footage will be available to view on this website in the next few days. If you would like to provide a question about the study for Professor Roberts in advance, or during his presentation, please email your question to imlrf@ofcom.org.uk.
* Polis is the journalism think-tank in the LSE Media and Communications Department www.polismedia.org
Programme
Five years ago, a major conclusion of the Kaiser Family Foundation’s (KFF) second national survey of U.S. young people’s media use was that time available to devote to media had finally hit a ceiling … at about 6 hours 20 minutes daily. The ensuing half decade, however, has brought new communication technologies that allow nearly 24-hour media access as children and teens go about their daily lives. Donald Roberts, the Thomas More Storke Professor Emeritus in Stanford University’s Department of Communication who has served as a principal investigator on all three KFF national surveys, will discuss the findings of the most recent study.
