Office of Communications (Ofcom) (return to blog) Blog
UKCCIS launches ‘Click Clever Click Safe’ campaign
To mark Safer Internet Day on 9 February, the UK Council for Child Internet Safety (UKCCIS) launched its ‘Click Clever Click Safe’ campaign to promote internet safety amongst children and parents. The campaign is designed to encourage parents to remember the digital code ‘Zip It, Block It, Flag It.’
New radio, press and poster advertising use specially created characters to highlight how risky behaviour online can have consequences for children and young people. With more young people than ever accessing the internet, and at a younger age, the campaign and code gives parents practical, simple and easy to remember tips so they can help their children keep themselves safe.
By following the digital code ‘Zip it, Block it, Flag it’, parents and children can adopt a few simple strategies to help them stay safe online, while continuing to enjoy the internet. The code highlights three things that parents can encourage their children to do:
-
Zip It: Get your children to keep their passwords private
-
Block It: Make sure your children know how to block people that upset them
-
Flag It: Ask your kids regularly if they have seen or done anything online that has upset them
These three behaviours cover a range of tips under each element of the code and parents can go to the Directgov website to find out more about each aspect of the code.
For further information about this work visit the UKCCIS website.
